Pricing

From “maybe” to
a business you can sell.

Start free. Upgrade when your co-founder’s got you to a real decision — never the other way around.

StartFree forever
$0no card

Find out whether entrepreneurship is for you.

  • Marty — your AI co-founder
  • Market updates
  • Dashboard & entrepreneur profile
  • 1 free business idea
  • Idea Pack (4 + 2) — optional add-on
  • Market analysis
  • Risk & feasibility assessment
  • ICP + customer interview guide
  • Basic support
Get started free
Most popular
CoreValidate & Build
$29/mo

Turn your best idea into a real, buildable business.

  • Everything in Start
  • Full business plan
  • Website — domain* & SEO included
  • MVP plan
  • Company setup checklist
  • Verdict (go/no-go) included
  • Advanced support
Start Core →
ProGrow & Raise
$39/mo

Go to market, grow and raise.

  • Everything in Core
  • Go-to-market strategy
  • Investor pitch deck
  • Funding match (grants, VCs)
  • Weekly action plan
  • Analytics
  • Priority support
Start Pro →
À la carte add-ons — one-time, no subscription
$19

Idea Pack

4 business ideas (2 close to you + 2 broader bets) + 2 more you can generate.

$19

Verdict

Fonda's honest go/no-go verdict on your idea — or included with Core.

* Domain included for 1 year, on the yearly plan only. Building with a team or cohort? Talk to us about accelerator plans →

Compare

What’s in each plan.

FeatureStartCorePro
Marty — your AI co-founder
Market updates
Dashboard & entrepreneur profile
Business ideas1 free1 free1 free
Idea Pack (4 + 2 ideas, one-time $19)Add-onAdd-onAdd-on
Market analysis
Risk & feasibility assessment
ICP + customer interview guide
Verdict (go/no-go, one-time $19)Add-onIncludedIncluded
Full business plan
Website (domain* & SEO)
MVP plan
Company setup checklist
Go-to-market strategy
Investor pitch deck
Funding match (grants, VCs)
Weekly action plan
Analytics
SupportBasicAdvancedPriority
Pricing FAQ

Questions, answered.

Yes — no card required. Start gives you the dashboard, your entrepreneur profile and a Lite Idea so you can feel how validation works before you ever pay.