Everything you need to start a business
Free calculators and tools, step-by-step guides, business plan templates, business ideas and a plain-English glossary. No signup needed to read or use any of it.
Free tools and calculators
Work out your runway, break-even point, equity split and more, or generate ideas, names and a business plan. They run in your browser.
- Business plan generator
- Startup idea generator
- Roast my idea
- TAM SAM SOM calculator
- Lean canvas
- SWOT analysis
- Startup name generator
- Elevator pitch generator
- Break-Even Calculator
- Burn Rate Calculator
- CAC Calculator
- CAC Payback Period Calculator
- Churn Rate Calculator
- Co-Founder Equity Split Calculator
- Conversion Rate Calculator
- Equity Dilution Calculator
- Freelance Rate Calculator
- LTV Calculator
- Markup Calculator
- MRR Calculator
- Pre-Money and Post-Money Valuation Calculator
- Profit Margin Calculator
- Quit Your Job Calculator
- Revenue Growth Rate Calculator
- ROI Calculator
- SAFE Note Calculator
- Startup Cost Calculator
- Startup Runway Calculator
- Survey Sample Size Calculator
- Unit Economics Calculator
- Vesting Schedule Calculator
Startup Glossary
Plain-English definitions of the terms you will run into while starting a business. Each one starts with a short answer, then shows an example and what it means for you.
How to Start a Business Guides
Step-by-step guides for starting a specific kind of business. Each one covers what to check first, how to test demand before you spend money, and the order to do things in.
Founder Articles
Practical how-to articles on the jobs every founder has to do: talking to customers, testing demand, pricing, planning and raising money. A new one is added regularly.
Business Plan Templates
Business plan outlines for specific industries. Each template lists what goes in every section, the numbers a lender or investor will look for, and the mistakes to avoid.
Business Ideas
Business ideas grouped by skills, budget and situation. Each idea says who it suits, how to test it cheaply, and what to watch out for.
Comparisons
Side-by-side comparisons of the tools founders use to validate ideas and write business plans. Each one is based on the companies' own public pages and dated, so you can check it.
Alternatives
Looking for something different from the tool you are using? These pages list real alternatives and who each one suits, based on public information.
Startup Statistics
Numbers about startups and small businesses. Every figure links to a named public source and carries its year, so you can cite it with confidence.
Blog and research
Longer articles on validating, launching and funding a business, and the peer-reviewed research behind Fonda's method.